MISSION STATEMENT

We are a cultural organization committed to advocating for the Bicycle Movement and transforming the way people see the world through bicycle in the local, regional and global scenes

VISION

• Celebrate the passion and the cultural importance of Bicycle through arts, culture, health & fitness, fashion, sports, music and films
• Engage the community in the appreciation of Bicycles and inspire people's interaction with Bicycles for sustainable values
• Cultivate a holistic way of living instead of just focusing on economic success
• Incubate innovative concepts to foster the growth of cycling for the betterment of our society

VALUES

• Bicycle-centric
• Change maker
• Progressive learning
• Improving the well-being of our community and advancing a better world